Full Research and Media List
No End in Sight? A Greenwash Review and Research Agenda
Greenwashing tactics have evolved over time. In this review article, you’ll learn about:
(1) The three approaches companies have taken to greenwashing over time – static communication, dynamic management, and narratives about the future.
(2) A model of Corporate Miscommunication, which defines how firms miscommunicate with different stakeholders and which stakeholders are most at risk of deception.
The Means and End of Greenwash
The number of environmental claims that companies make has increased rapidly in recent years – so has the occurrence of greenwashing. This review article will help you understand:
(1) The definition of greenwashing.
(2) A range of practices that companies use to greenwash.