No End in Sight? A Greenwash Review and Research Agenda
Greenwashing tactics have evolved over time. In this review article, you’ll learn about:
The three approaches companies have taken to greenwashing over time – static communication, dynamic management, and narratives about the future.
A model of Corporate Miscommunication, which defines how firms miscommunicate with different stakeholders and which stakeholders are most at risk of deception.
This article is open access.