Why marketers increasingly downplay sustainability efforts

“Greenhushing might not be all bad, according to Greenwash Action Lab’s Montgomery. Though brands are holding back from publicly sharing their sustainability goals and plans, within the industry there may be more transparency.”

Wren Montgomery spoke to Marketing Dive about greenhushing, which refers to the issuing of communications that understate environmental achievements. Greenhushing happens for a number of reasons, and is becoming more common as regulators crack down on green marketing.

“The crackdown on greenwashing really makes a lot of companies think twice before they say something.”

Read the full article featuring Montgomery here.