An Integrated Framework to Assess Greenwashing

It can be difficult to determine whether a specific practice or communication is greenwashing or not. This research offers a framework to help you:

(1) Assess the legitimacy of green claims from various actors, including companies, government agencies, non-profits, and international pledges.

(2) Assess the legitimacy of net zero commitments and actions.

(3) Avoid greenwashing in your own practices and communication.