It can be difficult to determine whether a specific practice or communication is greenwashing or not. This research offers a framework to help you:

  1. Assess the legitimacy of green claims from various actors, including companies, government agencies, non-profits, and international pledges.

  2. Assess the legitimacy of net zero commitments and actions.

  3. Avoid greenwashing in your own practices and communication.

This article is open access.

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Greenwashing 101: How to Decipher Corporate Claims about Climate

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When Corporations Take Credit for Green Deeds Their Lobbying May Tell Another Story