Full Research and Media List

Tweetjacked: The Impact of Social Media on Corporate Greenwash
Research Tom Lyon and Wren Montgomery Research Tom Lyon and Wren Montgomery

Tweetjacked: The Impact of Social Media on Corporate Greenwash

Social media is profoundly different than traditional media, and can be a powerful tool to fight greenwashing. In this article, we explore the role of social media in stopping greenwashing, including:

(1) How social media functions differently than traditional media in anti-greenwashing efforts.

(2) The ways social media pressure can influence corporate greenwashing decisions.

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Strategic Environmental Disclosure: Evidence from the DOE's Voluntary Greenhouse Gas Registry
Research Eun-Hee Kim and Tom Lyon Research Eun-Hee Kim and Tom Lyon

Strategic Environmental Disclosure: Evidence from the DOE's Voluntary Greenhouse Gas Registry

Environmental disclosures can be mandatory or voluntary. This article explores voluntary disclosures, particularly in the context of greenhouse gas emissions disclosure to the US government. You’ll discover:

(1) What motivates firms to report voluntarily and how reporting impacts those firms.

(2) How companies engage in selective disclosure, which allows them to increase emissions but report reductions.

(3) That non-participants actually reduce their emissions more than participants.

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Greenwash: Corporate Environmental Disclosure Under Threat of Audit
Research Tom Lyon and John Maxwell Research Tom Lyon and John Maxwell

Greenwash: Corporate Environmental Disclosure Under Threat of Audit

Auditing is a tool used to bring accountability to corporate reporting. In this research, we explore how auditing affects greenwashing. You’ll learn:

(1) Why activist auditing reduces greenwashing, but also reduces overall environmental disclosure.

(2) How environmental management systems discourage unsustainable companies from attempting to greenwash.

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