New York is Suing One of the Country’s Largest Meat Processors for Greenwashing

New York State is cracking down on greenwashing. New York Attorney General Letitia James has sued leading meat processor, JBS, for unsubstantial claims. In line with the Greenwash Action Lab’s definition of futurewashing, JBS has made vague promises that they would achieve net-zero greenhouse gas emissions by 2040.