Stand.earth requests anti-competition investigation into Lululemon’s environmental claims

On February 12, Stand.earth announced that they had filed a formal greenwashing complaint against Lululemon through the Canadian Competition Bureau.

Dr. Wren Montgomery was asked by Stand.earth to respond to their pending submission.

“Based on how Lululemon’s marketing claims contrast with their reliance on fossil fuels in the majority of their products and their growing emissions, this definitely seems to fit my own oft-cited definition of greenwash as ‘communication that misleads people into adopting overly positive beliefs about an organization’s environmental performance, practices, or products.’ In my expert opinion, as well as as a Canadian citizen and consumer who cares about the planet, this is just the type of corporate communication that the Competition Bureau should be examining carefully for greenwashing.”

Photo by Marco Tjokro