Kim K's new nipple bra ad is greenwashing

Kim Kardashian’s Ultimate Nipple Bra commercial is flat-out greenwashing. In a recent interview, Wren Montgomery explained to Heated readers why. Montgomery shares that at least five greenwashing tactics are used in Kim Kardashian’s ad.

“We've always said it’s “communication that misleads people into adopting a really positive belief about the organization's environmental performance, practices, or products.” Check, check, check. And they’re using various greenwashing tactics to do that.”

Kim Kardashian’s claims of sustainability are tied to a bra that is made of 100% fossil fuels.