Greenwashing 3.0: Why addressing greenwashing remains as important as ever

A new report outlines the evolution of corporate greenwashing and approaches for addressing the issue. The report outlines key ways organizations can avoid greenwashing, and includes:

• An overview of greenwashing and its current prominence;

• A model of corporate miscommunication, which helps to explain the evolving complexities of greenwashing;

• The emergence of a new form of greenwashing built around “futurewashing” (i.e., empty promises about future performance, such as net-zero pledges); and

• Key elements of the action agenda preventing greenwashing, for business, policy makers, and those seeking to hold greenwashers to account.