Decoding Greenwashing: Navigating Authentic Sustainability

Media
Written By Ivey Business School

In an era of rising ‘green’ consumer skepticism, Ivey Professor Wren Montgomery delves into strategies for industries to avoid greenwashing and embrace sustainability.

Wren goes over:

  • What greenwashing is,

  • Why greenwashing matters, and

  • How to avoid greenwashing.

Ivey Business School
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